Embroidery Design Guide

A more in-depth guide for embroidery design. Learn how to get the best embroidery results out of your artwork.


Embroidery machines work a little differently to print machines. They must be told exactly where, when and how to stitch a design. So how do we take a beautifully designed graphic and create a file that the machine can read? The answer is in embroidery punching, or embroidery digitising, which makes it possible to convert any design to embroidered design.

The advances in modern machine embroidery are responsible for the breakneck speed at which embroidered designs are sewn today. Digitization is an essential part of today's process. Indeed, without it, the very nature of modern manufacturing processes would have been a long shot.

What is embroidery punching?

It is the method of converting an artwork into an embroidery design using digital embroidery files. Clearly, the computer is incapable of recreating a graphic design in the form of stitches. The computer-generated file, which is often created by a skilled embroidery punching service, tells the machine how to stitch a pattern.

Stitch files are generated by one of our specialist who manually enters stitch specifics such as stitch form, stitch length, underlay specs, and other details that enable the computer to embroider any pattern. If a stitch file for a design has been developed, it can be used to embroider over as many items as desired with a few minor settings adjustments.


Design file guidelines

The recommendations for your graphic are outlined below, depending on which format of embroidery you'd like.

Flat embroidery

The maximum size of your file will depend on the product you are trying to embroider.

  • Clothing: 460 x 310 mm (100 x 100mm recommended for chest artwork)
  • Caps: 100 x 50 mm rectangle
  • Beanies: 110 x 40 mm rectangle

The design itself can be any shape you wish, as long as it fits in the above boundaries.

The minimum width within your file should not exceed 5 mm, as the stitch will begin to pull the material and the final quality will be lower.

Thread colours

Colour HEX Pantone
White #E5E1E6 663C
Black #25282A 426C
Navy #001E62 2758C
Light Grey #D9D9D9 538C
Dark Grey #425563 7545C
Royal Blue #0957C3 2131C
Sky Blue #A7C6ED 2717C
Red #CB333B 1797C
Baby Pink #F9B5C4 707C
Bottle Green #007749 3415C
Golden Yellow #FAB806 1235C
Hot Pink #F65275 212C
Purple #8F1A95 2685C
Lime Green #43B02A 361C
Orange #FC4C02 1655C
Light Brown #C6AA76 466C